At Margen, we provide the clarity and evidence for action that operating partners are longing for.
Our thesis is simple
Valuation increases as future revenues become more certain.
Leverage and efficiencies can only get you so far. To create the most value and competitive advantage, you have to grow future earnings. And that means winning customers with increasing predictability, confidence and profit.
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First, we identify and capture misaligned capital based on our Customer Portfolio Analysis. This increases effectiveness because it unifies sales and marketing on where to focus and commit to create the most value.
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Second, we create a rebalanced Budget and Probability Analysis based on your specific revenue goals and timeframe. This de-risks your investment because it gives C-Suites and boards clear expectations of campaign potential before having to commit the bulk of the company's resources.
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Third, we work with your team to co-create and execute a custom messaging and GTM playbook for each customer cohort. This ensures maximum impact and integration—because we don't walk away like conventional consultants.
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Fourth, we do it all in as little as 90 days. This generates revenue momentum and a continuous learning mindset—which compounds confidence and effectiveness going forward.
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And fifth, whenever possible, we tie our financial performance to your financial performance. This creates true understanding and mutual commitment, from the boardroom to execution. No confusion, no competing agendas, and no fluffy metrics.
